Digital Advertising Intern (Spring 2027)

Digital Advertising Intern — Spring 2027

About Us

Purpose Brands 414 (PB414) is a faith-based nonprofit organization that creates and stewards redemptive initiatives where people experience dignity, hope, and the love of Jesus.

Through initiatives that currently include Beautiful Lives Thrift Boutique, Bold Lives Men's Thrift, and Thrift Out, we create ministry opportunities that meet tangible needs, restore communities, develop leaders, and faithfully steward resources for lasting Kingdom impact.

Our vision is to see every person flourish in relationship with Jesus.

Internship Overview

- This internship offers a reciprocal opportunity designed to provide hands-on experience for the student while contributing meaningfully to the mission of PB414 by managing our Google Ads account, supporting Google Ad Grants compliance, creating and optimizing advertising campaigns, and contributing insights and data to our Marketing Performance Dashboard.
- This experience is ideal for a student pursuing Marketing, Advertising, Business, Communications, Data Analytics, or a related field who is interested in a career in digital advertising or marketing analytics. Strong attention to detail, analytical thinking, and a willingness to learn are essential. Previous Google Ads experience is helpful but not required.
- Location: Mostly remote, with the ability to meet locally once a week. Interns must have access to their own laptop.
- Schedule and time commitment: 10 hours per week
- Flexible schedule, with regular account monitoring throughout the week
- Start date: Beginning of the January 2027 semester; exact dates coordinated upon acceptance of offer

- Reports to: Marketing Director

Key Responsibilities

- Oversee the day-to-day management of PB414’s Google Ads account under the guidance of the Marketing Director.
- Stay informed about Google Ads and Google Ad Grants policies and conduct regular account reviews to maintain compliance.
- Monitor account health, policy notifications, and conversion tracking; address routine issues and communicate concerns to the Marketing Director.
- Collaborate with the Marketing Director to develop campaign goals that support PB414’s brands, initiatives, and mission.
- Research keywords, write compelling ad copy, and create and launch campaigns that connect relevant audiences with opportunities to shop, donate, volunteer, and engage.
- Monitor and optimize campaigns by refining keywords, search terms, geographic targeting, ad copy, bidding strategies, and budget allocation.
- Gather and analyze advertising performance data, including impressions, clicks, click-through rate, conversions, conversion rate, and grant budget utilization.
- Accurately enter relevant data into the organization’s Marketing Performance Dashboard on an agreed reporting schedule.
- Identify trends and share clear insights and recommendations to improve advertising effectiveness.
- Document campaign changes, maintain a compliance checklist, and prepare an end-of-semester summary and handoff to support continued account management.

What You’ll Gain

Interns at Purpose Brands 414 have the opportunity to grow both personally and professionally. These learning goals can be tailored to your interests and career path:

- Hands-on experience managing a nonprofit Google Ads account and maintaining Google Ad Grants compliance
- Practical skills in keyword research, advertising copywriting, campaign creation, and performance optimization
- Experience with conversion tracking and interpreting digital advertising metrics
- Skills in dashboard reporting and translating campaign data into actionable marketing recommendations
- Mentorship from the Marketing Director and exposure to advertising strategy across multiple brands
- Opportunities to lead and take ownership of projects in a supportive, mentoring environment
- Practice critical thinking and problem-solving skills
- Explore spiritual formation and personal development through provided e-courses, including Theology of Work and Metron Manager.
- Practice professional communication across departments and teams
- Exposure to an EOS-run workplace (Entrepreneurial Operating System)
- Working in a values-driven, redemptive organization focused on mission, impact, and sustainability
- Receive all benefits of PB414 volunteers