Digital Engagement Specialist

Are you passionate about digital marketing, customer engagement, and creating meaningful online experiences?

GreenStone is looking for a Digital Engagement Specialist to lead and enhance our digital engagement efforts across social media, email, website, and other customer-facing channels. In this role, you'll combine creativity, analytics, and strategy to strengthen customer relationships, drive engagement, and support business growth.

If you enjoy turning data into insights, building digital campaigns, and creating content that connects with audiences, we'd love to hear from you.

What You'll Do

- Develop and execute digital engagement strategies that increase customer engagement and brand awareness.

- Manage and optimize customer journeys across digital channels.

- Use data and analytics to evaluate campaign performance and identify opportunities for improvement.

- Create and coordinate engaging digital content that aligns with GreenStone's brand and business goals.

- Partner with teams across the organization to support marketing, communications, public relations, and business initiatives.

- Stay current on emerging digital trends, tools, and best practices.

What We're Looking For

- Bachelor's degree in Marketing, Communications, Business, Digital Media, Analytics, Data Science, Public Relations, or a related field.

- Two or more years of experience leading digital engagement initiatives across social media, email, websites, or similar channels.

- Strong communication, organizational, and project management skills.

- Ability to analyze data and use insights to improve results.

- Experience with marketing technology, website platforms, or digital engagement tools is required.

What Sets You Apart

- Experience with Salesforce Agentforce (Marketing Cloud), WordPress, Hootsuite, or similar platforms.

- A customer-focused mindset and passion for creating engaging digital experiences.

- Strong attention to detail and ability to manage multiple priorities.

- Curiosity, creativity, and a continuous improvement mindset.

- Passion for supporting farmers and rural communities across Michigan and northeast Wisconsin.

What Can We Offer You?

GreenStone trusts the people we hire. We empower employees to make the best decisions for the customer and the company.

GreenStone has an outstanding Total Rewards package, which includes, but is not limited to:

- 15 vacation days, 12 sick days, and 12 paid holidays per year

- 401(k) plan – up to a 9% employer contribution/match

- Medical, Dental, Vision, STD, LTD, Life/AD&D benefits, etc.

- $150/year Logo Wear allowance

- $400/year Wellness Subsidy/Reimbursement & wellness programs

- $6,000 lifetime maximum Student Debt Repayment Program or tuition reimbursement

- Yearly bonus/incentive opportunity available to all benefit eligible employees

Get to Know GreenStone

Our $16 billion portfolio of customers, ranging from rural homeowners to global agriculture and food businesses, provides our employees with a unique opportunity to maintain a local presence while working for a top workplace. Our diverse business structure provides exciting opportunities for passionate, talented professionals in many areas. Additionally, many of our team members are highly respected in their area of expertise at both the state and national level, making GreenStone one of the top Farm Credit associations in the country.

Culture

Core Four values steer everything we do at GreenStone: Customer First, Deliver Quality, Get Involved, and Do the Right Thing. Employees work as a team to create a company fueled by the desire to best serve each other and our customers every day. GreenStone's culture promotes innovative thinking, professional development, health and wellness, and a relaxed work environment with flexible schedules.

GreenStone Farm Credit Services is an equal opportunity employer. It is our policy to provide equal employment opportunity to all persons regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, or any other characteristic protected by law. We comply with all federal, state and local equal employment opportunity regulations. We conduct all personnel decisions and processes relating to our employees and job applicants in an environment free of discrimination and harassment.