Sales Engineer (Western Michigan)

Balluff is a global leader in sensor technology and industrial automation. We are committed to helping our customers improve efficiency, reduce downtime, and advance digitalization through innovative automation solutions. Join a company where your ideas matter and your impact is real.

Position Summary

As a Sales Engineer at Balluff, you will be responsible for driving strategic growth by delivering automation solutions to key accounts. Youll develop and maintain strong, value-based relationships across customer organizations while promoting Balluffs comprehensive portfolio of industrial sensor and automation products.

Territory: Western Michigan

Industry/Products: Prox sensors, Network blocks, cables, photoelectric sensors and RFID

What Youll Do

- Execute strategic sales plans to generate consistent growth within your assigned account base

- Build value-driven relationships with customer stakeholders—from engineering and operations to executive leadership

- Present automation solutions that address customer challenges and generate measurable cost savings

- Use customer insights to tailor Balluffs solutions and enhance competitive positioning

- Leverage appropriate distribution and fulfillment channels to maximize value and efficiency

- Collaborate globally with internal teams (engineering, sales, business development, marketing, and executive leadership) to support customer initiatives

- Communicate Balluffs total cost of ownership advantages through compelling presentations and technical discussions

- Stay informed on competitor offerings and market dynamics to differentiate Balluffs solutions

- Accurately track customer interactions and opportunities using SAP, CRM, and Business Warehouse tools

Why Join Balluff?

- Competitive base salary + incentive program

- Company vehicle

- Comprehensive benefits package (medical, dental, vision, 401(k) match)

- Paid time off and holidays

- Training, development, and advancement opportunities

- Collaborative, innovative work environment

Balluff is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Qualifications

What You Bring

- Bachelors degree and , 4–6 years of industrial automation sales experience

- Strong hunter/qualifier sales profile with a track record of winning complex, high-level negotiations

- In-depth understanding of plant-floor automation systems and architectures

- Proficient in Microsoft Office and virtual collaboration tools (MS Teams, Zoom, etc.)

- Excellent written, verbal, and presentation skills

- Ability to work both independently and as part of a team

- Willingness and ability to travel extensively within the assigned territory

- Must reside within the territory (Grand Rapids metro area)